Now

Updated: July 2026

• Building noi.works into a personal PR hub that runs on AI.
• Refining repeat-purchase and funnels for the brands I operate.
• Hybrid Athletic Lab: taking Korean wellness & beauty brands global through content and live commerce.
• Documenting experiments that automate solo operations with AI agents.

This page follows the now page format — an honest note on what I'm focused on right now.