About
Noi · Dongyoon Noi
Over 10+ years I built revenue at SaaS companies and large enterprises and helped scale startups (COO at RECO; contributed to $13M in Series A/B funding). Today, as founder of Hybrid Athletic Lab, I connect Korean wellness and beauty brands to the world through content and commerce — and apply that experience to my own brands with AI.
What I do now
As founder of Hybrid Athletic Lab, I grow Korean wellness and beauty brands through content and commerce, at home and abroad. I build and run brands like Athlete's Pick directly, alongside AI strategy advisory. This site is where I keep the field notes from that work.
Track record
- NowCo-founder & CEO, Hybrid Athletic Lab — social commerce for wellness & beauty brands at home and abroad. Building Athlete's Pick · AI strategy advisor (Ascendra AI)
- AIKAIST Kim Jaechul Graduate School of AI, CAIO cohort 8. Top AI PM project; 2nd place, legal RAG capstone
- StartupsAs COO and sales lead at RECO, helped raise $13M across Series A/B and grew revenue 125%. 34% sales win rate at Logispot
- B2BManaged major accounts such as Samsung and LG at PMI; 15% revenue growth over 15 months
- GlobalE-government/ODA consulting in Tunisia, Uzbekistan, and Indonesia; export consulting for Germany
Topics I cover
Applied AINo-code buildingB2B growthFunding & capitalBrand buildingEssays
No-code builder references
Sites and tools I build and run with AI, without writing the code myself.
- raceplanner.onlineRunning race pacing & planning tool
- noi.worksPersonal brand hub + [AI]NOI (this site)
- thirtyall24.comThirtyAll24 unmanned tennis studio